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Management and organisation

Stichting Fair Produce NL is run by LTO Nederland, Frugi Venta, FNV, CNV Vakmensen, and two independent board members. The financing of the foundation and the first phase of the hallmark has been made possible thanks to subsidies by Colland, the Dutch Provinces of Limburg and Gelderland (by way of Betuwse Bloem), the Dutch Ministry of Economic Affairs, the LIB, and the Rabobank. Trade & Industry are now taking over the financing.

The foundation is advised by an advisory council. The Dutch government has responded positively to the initiative and is calling on all parts of the chain to only produce, trade and sell products that are guaranteed fair.


Mr.UliSchnierIndependent chairman
Ms.MacVijnIndependent member of the board
Mr.Keesvan RooijIndependent member of the board
Ms.MarcellaBenseMember of the board on behalf of FNV
Mr.BartBruggemanMember of the board on behalf of CNV Vakmensen
Mr.Ceesden HollanderMember of the board on behalf of Frugi Venta
Mr.LeoWelschenMember of the board on behalf of  Frugi Venta
Mr.KoHooijmansMember of the board on behalf of LTO Nederland
Mr.Frank de WijsMember of the board on behalf of LTO Nederland


Mr.PeterBaltusProject leader
Ms.Helgavan MarrewijkCommunications manager
Mr.ChrisVermeerFinance and support

Advisory Council

Ms.MijkeHouwerzijlProfessor at the Utrecht University
Mr.JorritDekkersSector manager agriculture and horticulture Rabobank Nederland
Mr.Peterd'AngremontExecutive director Stichting Max Havelaar Nederland foundation / Fair Trade
Mr.CeesKuijvenhovenFormer secretary Productschap Tuinbouw (the Dutch Commodity Board for Horticulture)